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Amazon Games Secures Publishing Rights for NCSoft's Throne & Liberty
In a strategic move that heralds a new era for both Amazon Games and NCSoft, it has been announced that Amazon Games will be the publisher for NCSoft's highly anticipated MMO, Throne & Liberty. The collaboration is set to cover a vast expanse, encompassing regions across North and South America, as well as Europe, including Japan. This landmark partnership marks NCSoft's departure from its tradition of self-publishing, signaling a shift towards embracing external publishers for Throne and Liberty Lucent its flagship titles.
NCSoft, a South Korean gaming giant renowned for groundbreaking MMOs like Guild Wars 2 and Blade & Soul, has chosen Amazon Games to handle the publishing duties for Throne & Liberty, which is set to be released on PC and consoles. This decision underscores NCSoft's confidence in Amazon's prowess in the global gaming market, particularly in regions where NCSoft has a strong presence.
"The last year has taught us a great deal about publishing and managing a successful live-service game on a global scale," remarked Christoph Hartmann, Vice President of Amazon Games, expressing the company's readiness to deliver an unparalleled gaming experience with Throne & Liberty. Amazon Games, with its previous experiences in publishing titles like New World and Lost Ark, is poised to leverage its expertise to ensure the success of Throne & Liberty.
For Amazon Games, the acquisition of publishing rights for Throne & Liberty marks yet another significant milestone in its burgeoning portfolio of high-profile titles. This announcement comes hot on the heels of previous revelations regarding Amazon's foray into publishing Crystal Dynamics' next Tomb Raider installment and Bandai Namco's MMORPG Blue Protocol. The decision to publish another online title from Disruptive Games further solidifies Amazon Games' commitment to diversifying its offerings and establishing itself as a prominent publisher in the gaming industry.
The trajectory of Amazon Games as a publisher for third-party titles signals a strategic pivot from its previous endeavors, which predominantly focused on developing internal projects like the ill-fated hero shooter Crucible. While Amazon Games had ambitions of creating its own blockbuster titles during the 2010s, many of these projects failed to buy TL Lucent gain traction and were subsequently shelved. The setback with the cancellation of its Lord of the Rings MMO project, compounded by the acquisition of its developer by Tencent, further underscored the challenges Amazon Games faced in establishing itself as a game developer.
However, the acquisition of publishing rights for high-profile titles like Throne & Liberty signifies a new chapter for Amazon Games. By aligning itself with established developers like NCSoft, Crystal Dynamics, and Bandai Namco, Amazon Games is strategically positioning itself as a key player in the gaming industry. The decision to focus on publishing third-party titles underscores Amazon's recognition of its strengths in distribution, marketing, and leveraging its vast network to ensure the success of its partner titles.
The collaboration between Amazon Games and NCSoft for Throne & Liberty holds immense promise for gamers worldwide. With NCSoft's track record of delivering immersive MMO experiences and Amazon Games' expertise in global publishing and distribution, Throne & Liberty is poised to captivate audiences and redefine the MMO landscape. As anticipation builds for the release of Throne & Liberty, all eyes are on this groundbreaking partnership, which heralds a new era of collaboration and innovation in the gaming industry.
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